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Noam Chomsky developed a list of 10 strategies used by media to keep the population controlled. The strategies are:

1. The strategy of distraction

The key element of social control is the strategy of distraction that is to divert public attention from important issues and changes determined by the political and economic elites, through technical Flood or flooding continuous distractions and trivial information. The strategy of distraction is also essential to keep the public interested in the essential knowledge in the area of \u200b\u200bscience, economics, psychology, neurobiology and cybernetics. "Maintaining public attention diverted away from the real social problems, captivated by issues of no real importance. Keep the public busy, busy, busy, no time to think (see "Silent Weapons for Quiet Wars")

"Terror is based on the confinement and isolation" (Rodolfo Walsh)


2. Create problems and then offer solutions

This method is also called "problem-reaction-solution." It creates a problem, a "situation" provided to cause a reaction in the audience, so this is the principal of the actions you want to accept. Including: Leave it to unravel or intensify the violence urban (Crime) or organize Bloody bombings in order to make the public the claimant, strict safety policies and laws prejudicial to their own liberty. Or: create an economic crisis to gain acceptance as a necessary evil retreat of social rights privatization and the dismantling of public services.


3. The strategy of gradual

To make it accept an unacceptable degree, just apply it gradually, in dribs and drabs for years (as is being done with some privatization). That is how they radically new socioeconomic conditions (neoliberalism) were imposed during the 1980 and 1990: minimum welfare state, privatization, precariousness, flexibility, mass unemployment, wages and do not guarantee a decent income, so many changes that have caused a revolution if they had implemented one time.


4. The strategy of deferring

Another way to accept an unpopular decision is to present it as "painful but necessary" (as the current reform at age pensions English government and opposition), gaining acceptance public at the time, for future application. is easier to accept a future sacrifice a immediate slaughter. First, because the effort is not used immediately. Then, because the public, mass, always has the tendency to expect naively that "after this it gets even better and may sacrifice be avoided. " This gives the public more time to get used to the idea of \u200b\u200bchange and accept it with resignation when the time comes.


5. Address the public like children very young or mentally ill

Most television advertising used for the general public discourse, arguments, characters and intonation particularly children, often close to the weakness, as if the viewer were a little child or a mentally deficient. The bigger the trick the viewer, the more it tends to take a childish tone. Why? "If one goes to a person as if she had the age of 12 years or less, then, due to suggestibility, it will tend to a response or reaction is also devoid of a critical sense as a person 12 years or less years of age (see " Silent Weapons for Quiet Wars ").


6. Use the emotional rather than reflective

Make use of the emotion is a classic technique to cause shock, a sort of short circuit in the rational analysis , and finally to critically of individuals. (Example show time and again victims of a disaster, an attack or a economic crisis, to use as proof and so carry out "unpopular decisions, but necessary") Moreover, the use of emotional register opens the door to the unconscious or grafted to implement ideas, desires, fears and doubts, compulsions or induce behaviors ...
"The art of our enemies is to demoralize, to sadden people. The people down it is due. Nothing can be done with great sadness" (Arthur Jauretche)


7 . Keep the public in ignorance and mediocrity

Make that the public is unable to understand the techniques that directly affect him and the methods used to control and enslavement. "The quality of education given to the lower social classes must be the poor and mediocre as possible with access to less information is true, so that the distance from the ignorance that is planned between the lower and upper classes seem, be and remain unattainable for the lower "

" Most teachers teach facts, ideas and good teachers teach great teachers teach how to think "(Jonathan Pool)

"Ignorance is the worst enemy of civilization, and ignorance, tends, in effect, as evil as evil itself" (Eugenio Maria de Hostos)


8. Encourage the public to be complacent with mediocrity

Promote the public to believe that it is "Fashion" to be simple, stupid, vulgar and uneducated. Urging treated as a "weirdo" who think more of the account. "Ironic is not?


9. Strengthen self-blame

make believe, the individual, he is only guilty of their own misfortune, because of their low intelligence, minimum skills or their lack of effort. So, instead of rebelling against the unjust economic system in which they live, the individual is helpless and self-blame, creating a depression, one of whose effects is to inhibit its action.


10. Individuals know best what they themselves known.

Over the past 50 years, rapid advances in science have generated a growing gap between public knowledge and those owned and used by the ruling elites. With biology, neurobiology and applied psychology, the "System" has enjoyed a sophisticated understanding of human beings, both physically and psychologically. The system has gotten better known to the common person than he knows himself. This means that, in most cases, the system exerts greater control and great power handling and use of individuals more than individuals about themselves.